Design Managers: Michael Hoang, Melissa Yu
UI: Peng Chen, João Miranda
Field Marketing Managers: Margot Kempczynski, Emilie Langlade
Role: Designer
Brand: Datadog
Tools Used: Adobe Illustrator, InDesign, Photoshop, Google Slides, Figma

Datadog Live – Design System for a Global Tech Event Series


Datadog Live is a worldwide event series where tech teams gather to explore new features, exchange ideas, and connect through meaningful conversations.


Agenda


Creative Goal
Establish a visual identity that captures the energy and global reach of Datadog Live, while adapting to the culture, character, and format of each host city.

Design Toolkit Purpose
Provide a clear, easy-to-use system that helps Field Events Teams and external vendors apply the brand consistently across all event touchpoints.
Design Solution: Balance & Scalability
Develop a flexible system that expresses Datadog Live’s unique personality while staying true to the broader Datadog brand—ensuring both consistency and local relevance.


Setting the Tone

 


Design Templates & Mock-ups





Event Application







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